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Birthday spending rockets

Monday, April 24, 2006

Category: Finance News

Britons now spend £1.6 billion a year on birthday celebrations, it has been found.

Research by financial services provider Mint showed that around one fifth hold a big party, while another fifth go on holiday to celebrate.

Looking good for the big day also appears to be extremely important, with 16 per cent of men getting a haircut and 11 per cent of women topping up their tan with a sun-bed, while a quarter of both sexes admitted buying a new outfit.

"In our survey, close to a third of people said they used their birthday as an excuse to celebrate and it's clear they’re looking for something more than a cake and a few candles these days," said Jerry Toher, managing director of Mint.

"But far from being extravagant in their spending, people are planning months rather than days in advance."

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