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70 percent see themselves as a shade of green

Friday, November 13, 2009

Category: Home Improvements

A month ahead of the Copenhagen Climate Change Summit, a survey conducted by YouGov for National Ethical Investment Week has found that 70 percent of people in Britain believe that their ‘outlook and lifestyle’ is either ‘very green’ or ‘fairly green’ and ethical.

Furthermore, it was revealed that 49 percent of those with savings and investments would like to ‘make money and make a difference’.

Nevertheless, findings show that just 8 percent of investors presently possess a ‘green and ethical investment or savings product’.  It is therefore thought that there is a difference between green attitudes and green actions, particularly in relation to investments.

With regard to the particular green and ethical areas that are preferred by investors, the research indicated favouritism towards shares and funds that assist in making a positive impact on them.  In response to being asked to choose between financially assisting renewable energy or waste reduction, 54 percent cited the former whilst 52 percent cited the latter.  It was also found that 44 percent of investors believe that the financial services industry needs to put more effort into providing ‘clearer evidence of the green and ethical impacts of investments’ as a means of attracting more money.

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Homeowners who would like to make their property more environmentally friendly could consider taking out a secured loan to fund the work required.  A secured loan for home improvements could pave the way to a greener property, which could in turn lower utility bills in the future.  The borrower could embark upon a range of projects, funded by a secured loan for home improvements such as replacing draughty doors and windows for improved heat retention.  Furthermore, natural resources could be utilised by investing in solar panels.
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